Rethinking Metaphor

Статья опубликована в сборнике: Gibbs R. (ed.) Cambridge Handbook of Metaphor and Thought. Cambridge: Cambridge University Press, 2008. - P. 53-66.The study of conceptual mappings, including
metaphoric mappings, has produced
great insights over the past several decades,
not only for the study of language but also
for the study of such subjects as scientific
discovery, design, mathematical thinking,
and computer interfaces. This tradition
of inquiry is fulfilling its promises, with new
findings and new applications all the time.
Looking for conceptual mappings and their
properties proves to be a rich method for
discovery. To the initial studies that focused
on cross-domain mappings and their most
visible products have now been added many
additional dimensions. Detailed studies have
been carried out on topics such as compression,
integration networks, and the principles
and constraints that govern them.
This blooming field of research has as one
consequence the rethinking of metaphor.
We have a richer and deeper understanding
of the processes underlying metaphor
than we did previously. In this article, we
will illustrate the central areas of theoretical
advance by looking in some detail
at the often-studied metaphor of TIME AS
SPACE.